EIOPA has published a report summarising its findings in relation to good practices on comparison websites. EIOPA is aiming to promote transparency, simplicity and fairness for internet users in the market for online comparisons of insurance products. However, the report does not include any guidelines or recommendations.
The good practices outlined in the report concern primarily the activities of commercial comparison websites, but non-commercial websites’ operators are equally encouraged to check whether their procedures are in accordance with the good practices set out in this report, and to adapt them accordingly.
The good practices outlined in this report concern the following areas:
- information about the website;
- market coverage;
- dealing with potential conflicts of interest;
- criteria used to make the ranking;
- presentation of information; and
- frequency of updating the information.
A copy of the report is available.